Martijn Huisman, Manager Strategy & Innovation, Credit Agricole Bank, Amsterdam
“The recent changes that originate, amongst other things, from the crisis and the development of social media, force companies to attract customers in new ways. Therefore, the customer has to take centre stage. And you’ll have to know who your customers are, and what needs and questions they have. The magnetic whiteboard wall helps to provide insight into these matters.
I was very surprised that the magnetic whiteboard wall, which is basically a simple tool, works so well! I’m really enthusiastic. It helps us to start a conversation. To jointly come up with new ideas in a simple manner. Because you are physically writing things on a large wall, meetings and scrums become dynamic and active, but the Active Wall also lends itself very well to designing our website.”
